TIKTOK ADS
WE RUN TIKTOK ADS THAT ACTUALLY CONVERT.
Most brands on TikTok are guessing. Wrong formats, wrong hooks, wrong targeting. We run TikTok Ads campaigns built around what the platform rewards: the right creative, the right audience, and a clear path from scroll to sale. No repurposed Facebook ads. No vanity metrics. Just paid media that moves the needle.
OUR WORK
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[FASHION ECOMMERCE BRAND]
Strategy
Audited existing Meta creative and identified why it was underperforming on TikTok. Rebuilt the ad set around short-form native video hooks, restructured audience targeting using interest and behavioural signals, and split-tested three creative angles simultaneously across Spark Ads and In-Feed placements.
Result
+114%
Increase in attributed revenue from paid social within 45 days of the new TikTok campaign structure going live.
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[HEALTH AND WELLNESS BRAND]
Strategy
Diagnosed a high CPM problem caused by broad creative and weak hook rates. Introduced a UGC-style creative framework, restructured bidding from lowest cost to target cost, and built a retargeting layer tied to video view engagement thresholds rather than page visits.
Result
2.7x
Improvement in return on ad spend after restructuring the full TikTok Ads account across three product lines.
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[B2C SERVICE BUSINESS]
Strategy
Built the TikTok Ads presence from zero. Developed a creative brief based on competitor gap analysis, produced six launch-ready ad variations, set up TikTok Pixel tracking with full event mapping, and launched across awareness and conversion objectives in a phased structure.
Result
-38%
Reduction in cost per lead compared to the client’s existing Meta Ads benchmark within 60 days of TikTok launch.
What We Offer
TIKTOK ADS MANAGEMENT, END TO END
A complete TikTok Ads service focused on performance, not just impressions. Built around your product, your audience, and your revenue targets.
Creative Strategy
We develop the creative brief, identify winning hooks, and map out ad angles that match how your audience actually behaves on TikTok. No guessing. No lifting from other channels.
Campaign Build & Launch
Full TikTok Ads Manager setup including pixel installation, event mapping, audience construction, and campaign architecture across awareness, consideration, and conversion objectives.
Creative Production Guidance
We brief and direct video content, whether you produce it in-house or work with creators. Every piece of creative is built to platform spec and optimised for hook rate and watch time.
Optimisation & Reporting
Ongoing performance management with weekly reporting on the metrics that matter: ROAS, CPA, hook rate, CPM, and revenue attribution. We cut what does not work and scale what does.
TIKTOK ADS FAQ
What clients ask before they engage KECG for TikTok Ads.
Is TikTok Ads right for my business?
TikTok works across a wide range of industries including retail, ecommerce, hospitality, health, beauty, and services. The common factor is a product or offer that can be communicated visually. If you are unsure whether the platform suits your market, book a call and we will give you an honest answer.
Do I need to produce video content before we start?
Not necessarily. We can build a launch-ready creative brief and direct your content production, or work with what you already have. We assess what exists, identify the gaps, and advise on the most practical path to quality creative.
How long before we see results?
Early performance signals typically emerge within two to three weeks of launch. Meaningful optimisation data, including creative fatigue patterns and audience performance, is usually visible by week four to six. We set clear expectations before we start.
Do you manage the TikTok Ads account directly?
Yes. We build and manage everything inside TikTok Ads Manager on your behalf, including pixel setup, event tracking, audience creation, campaign structure, and ongoing optimisation. You retain full access and ownership of the account at all times.
Can you run TikTok Ads alongside our existing Meta or Google campaigns?
Absolutely. Most of our clients run TikTok Ads as part of a broader paid media mix. We can manage TikTok alongside Meta and Google, or coordinate with your existing agency if you prefer.
How is KECG different from a standard social media agency?
We are a performance agency first. Every TikTok campaign we run is accountable to revenue metrics, not follower counts or impressions. Because we also manage SEO and other paid channels, we understand how TikTok fits into the full customer journey, not just the platform in isolation.
Do you only work with Australian businesses?
Our core client base is in Australia, but we work with businesses internationally. If the problem is a good fit for what we do, location is not a barrier.
Ready When You Are
LET'S BUILD A TIKTOK ADS CAMPAIGN THAT ACTUALLY PERFORMS.
We will map out your audience, develop the right creative strategy, and show you exactly how KECG can turn TikTok into a reliable paid media channel for your business.