GOOGLE ADS
MORE LEADS. BETTER RETURN ON EVERY DOLLAR.
Most businesses make $2 for every $1 spent on Google Ads. KECG clients average $6. The difference is strategy, structure and someone who never stops optimising.
What We Offer
GOOGLE ADS, END TO END
A complete Google Ads management system built around leads, sales and return, not just clicks.
Google Ads Strategy and Setup
Campaign architecture, conversion tracking and keyword research built around your actual sales targets from day one. No cookie-cutter structures.
Search and Performance Max
Tightly themed Search campaigns and Performance Max built with proper asset groups, audience signals and smart bidding tuned to your margins.
Google Shopping and Feed Management
Product feed optimisation, Shopping campaign structure and bidding strategies that surface your best products to the highest-intent buyers.
Ongoing Optimisation and Reporting
Weekly search term reviews, bid adjustments, creative testing and monthly performance reporting. We do not set and forget.
GOOGLE ADS FAQ
What clients ask before they engage KECG for Google Ads management.
Why do KECG clients get up to 6x ROAS when the industry average is 2x?
The industry average of $2 back for every $1 spent reflects accounts that are set up but not genuinely managed. Most accounts run on broad-match keywords, unreviewed search terms, generic creative and set-and-forget bidding.
KECG accounts are built with tightly themed ad groups, ongoing search term sculpting, conversion tracking that actually measures what matters, and bidding strategies calibrated to your margin, not just your click volume. The gap between 2x and 6x is management discipline, not luck.
What types of Google Ads campaigns does KECG manage?
KECG manages the full Google Ads suite: Search, Performance Max, Google Shopping, Display and remarketing. For most clients, the right mix depends on what stage of the funnel needs the most work.
Search captures buyers actively looking for what you offer. Shopping surfaces your products to people ready to purchase. Performance Max extends reach across Search, Display, YouTube, Gmail and Maps from a single campaign. KECG audits your current setup and recommends the right combination for your goals and budget.
How much should I spend on Google Ads?
There is no single right number. Smaller local service businesses may start at a few hundred dollars per month, while ecommerce brands and multi-location businesses typically invest five figures.
What matters more than total spend is how that budget is structured across campaign types and whether your conversion tracking can connect spend to actual revenue. KECG builds budgets around your monthly lead or sales target, not a flat percentage of revenue.
What is Performance Max and is it right for my business?
Performance Max is Google’s AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube, Gmail and Maps from a single campaign, using machine learning to find the asset combinations and audiences that produce the best results.
It works best when there is enough conversion volume to train the algorithm and when asset groups are properly structured per product category or audience segment. Without those foundations, Performance Max wastes budget. KECG sets it up with the right signals, asset groups and conversion events from day one.
How long until I see results from Google Ads?
Search campaigns can generate leads within the first one to two weeks. Performance Max and Shopping campaigns typically need 30 to 60 days of conversion data before the algorithm stabilises and bidding becomes efficient.
The accounts that perform best long-term are the ones managed actively through that learning period, not left to run. KECG shares weekly campaign updates and a monthly performance review across every engagement.
Do you only work with businesses in Melbourne, or across Australia?
KECG is headquartered in Melbourne and manages Google Ads accounts for clients across Australia. The 4-stage marketing funnel is location agnostic, and KECG has run campaigns for ecommerce, retail, hospitality, automotive and professional services businesses across multiple states.
For multi-location clients, geo-targeted campaigns, store visit conversion tracking and location-level asset groups are built into every account structure.
Ready When You Are
Let's turn your ad spend into signed contracts.
Get in touch and tell us about your business. We’ll get back to you to map out how KECG can drive more qualified leads and a stronger return from Google Ads.