Email Marketing
We Turn Email Lists Into Revenue Channels.
Most programs are built around sends. Ours are built around what happens after the send: the flows that run while you sleep, the segments that buy more than once, the campaigns timed to how your customers actually shop. KECG manages email end to end, so your list compounds in value instead of wearing out.
What We Offer
EMAIL MARKETING, END TO END
A complete email marketing system focused on flows, campaigns and list growth that compounds over time, not just monthly sends with your logo on them.
Flow & Automation Setup
Welcome series, abandoned cart, browse abandonment, post-purchase, win-back and VIP flows built around your customer journey and catalogue structure.
Campaign Strategy & Execution
Monthly campaign calendars, copywriting, design briefing and send scheduling aligned to your promotions, product drops and seasonal trading periods.
List Growth & Segmentation
Pop-up strategy, sign-up incentive structure and list segmentation by behaviour, purchase history and engagement so the right message reaches the right subscriber.
Deliverability & Performance Management
Sender reputation monitoring, list hygiene, suppression management and performance reporting so your emails land in the inbox and your metrics improve over time.
EMAIL MARKETING FAQ
What clients ask before they engage KECG for Email Marketing.
What platform do you use for email marketing?
KECG works with platforms purpose-built for ecommerce that integrate directly with your store. If you are currently on a platform that isn’t serving your volume or goals, we will assess whether a migration makes sense before recommending a move.
Do you manage campaigns, flows, or both?
Both. KECG builds and manages the full email program, including automation flows that run in the background and monthly campaigns aligned to your trading calendar. Most clients start with flows, then layer in campaigns once the foundation is in place.
How long before we see results from email?
Core flows like abandoned cart and welcome series typically show revenue within the first two to four weeks of going live. Campaigns build over time as the list grows and segmentation improves. We set expectations clearly at the start of every engagement.
Can you help if we already have an email platform set up?
Yes. KECG audits existing accounts regularly and often finds significant gaps in flow coverage, deliverability issues from inactive subscribers, or campaign strategies that are not aligned to the store’s actual revenue drivers. A fresh build is not always required.
Do you write the email copy as well?
Yes. Copywriting is included. KECG handles the brief, copy and design direction for every campaign and flow, so you are not managing multiple suppliers to get one email out the door.
How is KECG different from a dedicated email marketing agency?
Most email agencies manage sends in isolation from the broader traffic picture. Because KECG also manages Google Ads and Meta Ads, your email program is built to work alongside your paid channels rather than compete with them or duplicate the message.
Do you only work with Australian businesses?
No. KECG is based in Melbourne and manages email programs for clients across Australia and internationally. Email marketing is location agnostic and the strategy scales regardless of where your customers are based.
Ready When You Are
LET'S BUILD AN EMAIL PROGRAM THAT EARNS, NOT JUST SENDS.
We’ll map out whether you need a fresh build, an account audit, or a full program takeover, and show you exactly how KECG can turn your subscribers into revenue.