KECG Marketing & Business Development Posts
Frequency Capping in Meta Ads: What It Is and How to Set It Right
Frequency capping is a setting that limits how many times a single person sees your ad within a defined time period. Getting frequency capping right protects your budget, your brand
Auction Overlap: Why Your Meta Ads Are Competing Against Themselves
Auction overlap happens when two or more of your Meta ad sets target the same audience, causing your own campaigns to bid against each other in the same ad auction.
What Is CAPI in Meta Ads and Why It Matters for Your Campaigns
CAPI stands for Conversions API, a server-side tracking tool built by Meta that sends conversion data directly from your server to Meta’s ad platform. Understanding what is CAPI in Meta
What Is Meta Commerce Manager and How Does It Work for Australian Businesses?
Meta Commerce Manager is a centralised platform where businesses set up, manage, and optimise their product catalogues for selling across Facebook and Instagram. Understanding what is Meta Commerce Manager matters
Multi-Advertiser Ads on Meta: What Australian Businesses Need to Know in 2026
Multi-Advertiser Ads is a Meta ad format that displays your ad alongside ads from other brands in a shared placement unit, giving users multiple options to browse at once. For
What Is a Lookalike Audience and Why Car Dealers Should Care
A lookalike audience is a group of new people that an ad platform identifies as sharing key traits with your existing customers. Understanding what is a lookalike audience and how